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Rays Farm


Rays Farm is a popular visitor attraction set in the Shropshire countryside that caters for young or old and family days out. Rays Farm also offers educational visits for schools to learn about the varied collection of owls, animals and wildlife around the farm.

CM Design was asked to advise and help in the development of their initial corporate identity of the farm to reach varied age groups and audiences looking for a day out especially with children. We have helped to evolve various design disciplines from the Rays Farm logo, corporate identity, various marketing material including website graphics, promotional leaflets, informative wall posters, directional and animal information signs to advertising and marketing in various publications.

Creative disciplines used:

  • Advertising

  • Corporate identity

  • Information and directional signage

  • Illustration

  • Leaflets

  • Logo design

  • Posters

  • Website Graphics