The Vimy Expeditions UK Book LaunchThe Vimy Expeditions UK Book LaunchThe Vimy Expeditions UK Book Launch

The Vimy Expeditions UK Book Launch


Information

The Vimy Expeditions tells the story of the Vickers Vimy and its crew on their historic journeys across the world to replicate similar pioneering flights made in the early 20th Century. The flights were recorded in a prestigious book that illustrated the story of this iconic aircraft and its two pilots, braving fatigue, danger and the many problems that confronted them.

CM Design was asked to create an informative and attractive invitation pack for people invited to attend a series of special book signing venues in the United Kingdom. The brief was to produce an invitation pack that would promote the Vimy and its crew on its historical flight. A folder and informative inserts were created using some of the original maps from the book and to make the invitation resemble pages from a pilots log book so it would have an aviation theme running throughout which the recipient would want to keep afterwards.

Creative disciplines used:


  • Brochure design

  • Leaflets

  • Folder design

  • Print management

  • Point of sale display